IBM STUDIO PARIS

IBM STUDIO PARIS

IBM STUDIO PARIS

Description

When tasked with refreshing the visual supports and interfaces for the studio, an IBM Digital Transformation team, which had just adopted a new graphic charter, I encountered an invigorating challenge: to adopt and adapt an established design language that wasn't originally mine. This mission went beyond merely updating the aesthetics; it necessitated a deep dive into a predefined visual identity and ensuring it aligned with the studio's forward-looking vision.

Description

When tasked with refreshing the visual supports and interfaces for the studio, an IBM Digital Transformation team, which had just adopted a new graphic charter, I encountered an invigorating challenge: to adopt and adapt an established design language that wasn't originally mine. This mission went beyond merely updating the aesthetics; it necessitated a deep dive into a predefined visual identity and ensuring it aligned with the studio's forward-looking vision.

Description

When tasked with refreshing the visual supports and interfaces for the studio, an IBM Digital Transformation team, which had just adopted a new graphic charter, I encountered an invigorating challenge: to adopt and adapt an established design language that wasn't originally mine. This mission went beyond merely updating the aesthetics; it necessitated a deep dive into a predefined visual identity and ensuring it aligned with the studio's forward-looking vision.

Context

2-week IBM project

Year

2022

Type

Art Direction, Visual Design, UI Design

Context

2-week IBM project

Year

2022

Type

Art Direction, Visual Design, UI Design

Context

2-week IBM project

Year

2022

Type

Art Direction, Visual Design, UI Design

Challenges

Rapid Production
  • Delivering high-quality work under tight deadlines.

ADAPTING TO AN UNFAMILIAR VISUAL IDENTITY
  • Transforming initial discomfort into creative alignment and impactful designs.


Challenges

Rapid Production
  • Delivering high-quality work under tight deadlines.

ADAPTING TO AN UNFAMILIAR VISUAL IDENTITY
  • Transforming initial discomfort into creative alignment and impactful designs.


Challenges

Rapid Production
  • Delivering high-quality work under tight deadlines.

ADAPTING TO AN UNFAMILIAR VISUAL IDENTITY
  • Transforming initial discomfort into creative alignment and impactful designs.


Innovation vs. Adherence
  • Mixing fresh ideas with the new guidelines.

Elevating the Brand
  • Creating visuals that align with and enhance the brand's voice.

Innovation vs. Adherence
  • Mixing fresh ideas with the new guidelines.

Elevating the Brand
  • Creating visuals that align with and enhance the brand's voice.

Innovation vs. Adherence
  • Mixing fresh ideas with the new guidelines.

Elevating the Brand
  • Creating visuals that align with and enhance the brand's voice.

OUTCOMES

The work accomplished has refreshed the studio's visual identity, opening a new chapter. The updated designs highlight a successful blend of brand loyalty and creative expression, culminating in thoughtful and personalized design that mirrors the studio’s philosophy. This journey has showcased that creativity flourishes within the confines of a graphic charter, fostering genuine expression and design that distinctly represents the studio.

OUTCOMES

The work accomplished has refreshed the studio's visual identity, opening a new chapter. The updated designs highlight a successful blend of brand loyalty and creative expression, culminating in thoughtful and personalized design that mirrors the studio’s philosophy. This journey has showcased that creativity flourishes within the confines of a graphic charter, fostering genuine expression and design that distinctly represents the studio.

OUTCOMES

The work accomplished has refreshed the studio's visual identity, opening a new chapter. The updated designs highlight a successful blend of brand loyalty and creative expression, culminating in thoughtful and personalized design that mirrors the studio’s philosophy. This journey has showcased that creativity flourishes within the confines of a graphic charter, fostering genuine expression and design that distinctly represents the studio.

Contact

Ready to bring your vision to life or just want to chat? Reach out, and let's create something memorable together.

I'm here to listen, collaborate, and craft design solutions that resonate.

simon.gaspar@pm.me